OK - Just What Is A Shopping Cart Supposed to Do?
Shopping carts are more commonly used as a way to display physical
products, products like televisions, groceries, electronic equipment,
clothes, and memorabilia, etc, NOT digital products. Shopping carts
make it easy to cross-sell and up-sell your customers once they arrive
at your store. Shopping carts typically handle the shipping and
handling calculation, taxes and credit card processing. A good shopping
cart handles all of these efficiently and securely.
Dynamic Operation
A good shopping cart program also creates dynamic order forms on the
fly as the order takes place. The shopping cart should be totally
dynamic; meaning it only executes code and retrieves products, images,
and product descriptions from your database when your customers request
it. During the checkout process it should also calculate
shipping/handling and taxes for you.
Real-Time Credit Card Processing
Powerful CGI, PHP, CFM, ASP, etc, scripting, processes commands for you
on secure servers when your customers place their orders. Don't get
this confused with credit card processing. What I'm speaking of here is
the passing of your customers' order information from a secure form, to
your merchant or payment processor, using one of the scripting
languages above. Your payment processor or merchant, like PayPal,
2CheckOut, or Authorize.Net will then process the credit card. If you
don't currently have a merchant or payment processor, and you are going
to be selling online, then you NEED one.
Usability
You can choose what options you want your customer to see. For
instance, you can choose to display a search form on your shopping
cart. A search form allows your customers to search your store for
items by keyword or product name, etc. You can choose to display
options like color, size and quantity, and even adjust the price based
on the customer's selection. These are called options. Your shopping
cart should also allow you to upload images of your products as well.
Stand-Alone -vs- Hosted Shopping Carts
However, you CAN purchase standalone shopping cart software or
services. The stand alone software, of course, requires skill and
expertise to install it on your web host or on your own server. Some of
the shopping cart services, although it may not seem like it at first,
limit you as to what you can and cannot do. These services are most
commonly offered by web hosts as a way to entice you to host your site
with them. When using these types of services, remember, you're locked
into using that web host when you opt to use their shopping cart
service. Your business is not portable and becomes a part of that web
host. Make sure there is a simple export process that allows you to
easily download your website and shopping cart if you no longer wish to
use their services. In my opinion, the best option is to use a shopping
cart that runs from your own website, independent of your web host.
Both Prowebware and stand-alone shopping cart applications run from
YOUR website, giving you both control and flexibility.
So, Which Is The Right System For You?
Choosing a shopping cart boils down to 4 things:
1 Your Budget - Is FREE your only option or are you
serious about your business?
2 Your Skill-level - Do you have the expertise to
edit & install scripts on your server?
3 Desired Functionality - Want a professional results
oriented system or a display case?
4 Time - Have time to take away from your business to
shape and mold a new program?
Whatever you decide, your cart should also permit you to follow-up with
your customers automatically and even instantly auto-subscribe them to
your mailing list.
To implement most out-of-the-box applications, you will need to know
how to edit PHP, HTML, or ASP code and how to set up a MySQL database
on your server for dynamic operation. Then, with some, all you need to
know is how to copy/paste some simple code to your existing web pages
or the template you're using. The system should also include some type
of easy help or instructions, like an HTML file or contextual help
menus that walk you through setting up your new cart.
If either of these fits you, a "Copy/Past" system, or a boxed program,
then, why not try one of them today? Try it out and see if the system
is right for you.
Much Success To You!
