If your copywriting isn't performing the way you think it should or
has in the past, following are "3 Quick And Easy Ways To Fix Your
Underachieving Copywriting!"
1. Try changing the headline. Why? Because just changing the headline
has been known to increase sales by 1300 percent or more! Can changing
the headline really make that much difference? You bet it can! Here's
why: Your headline is the very first thing readers see as they're
perusing your ad or salesletter. That's why your headline needs to be
as compelling as possible. So, what's a compelling headline? A
compelling headline is any headline that creates curiosity, answers the
question, "what's in it for me?", and compels the reader to read
further.
That's all your readers really care about..."What's in it for them?"
Want an example of a compelling headline? Look no further than this
article. Does my headline work? You be the judge. You're reading my
article aren't you?
2. Try changing your opening paragraph. Your opening should pick up
right where your headline left off. Don't waste your readers valuable
time by "dilly dallying" around or rambling. Instead, get right to the
point and tell your readers exactly what your headline promises.
3. Try changing your close. What's a close? The close is the ending of
your ad or salesletter. An effective close neatly ties everything
together, and summarizes your strongest points. The close is also where
you ask readers to take the desired action for the final time. I say
final time because you should be asking your readers to take the
desired action continuosly throughout your message.
Whether you want your readers to purchase your product or service or
subscribe to your newsletter, you need to ask for the desired action at
least 7 times. For example, "Buy Now!" "Subscribe today!" "Limited Time
Only!" "Call Immediately!" "Act Now!" "Purchase Today And Save!" "While
Supplies Last!"
The close is equally as important as the headline, because studies
prove that readers will read your headline and then immediately scan
down to the bottom of your ad or salesletter to see if what you're
offering is something they're interested in.
There is however, an important caveat to this article. The above tips
WON'T work if your product or service isn't viable and something that
people want or need. How can you tell if your product or service is
viable? That's easy! Are other marketers successfully selling the same
thing or some similar item? If the answer is yes, you have a viable
product or service.
