Do you know that having an ezine for your business is imperative? What's an ezine you ask? An ezine is short for electronic magazine. Do you have one? If not, please start one as soon as possible. Your business will thank you for it!
The following are ezine tips that I believe will help you acquire more subscribers to your ezine, thus making your products and knowledge that much more important.
1. What are you putting at the top of your ezine?
Always, have your email, along with your name and url right at the top of your ezine. There have been cases where I could NOT find the email or even the name of the publisher to contact. Also at the end of your ezine have your name, address, phone number, unsubscribe info, email and url again for easy access. There isn't anything worse than trying to find contact info that for some reason is invisible to your subscribers!
2. Keep your topics interesting
What will your subscribers most like learning about? Most importantly, what do you want your subscribers to learn about you, your product, your services, etc. Build upon that and work your way through. Offer great articles that will benefit your subscribers and write articles yourself. Show your expertise and your customers will find you as an expert in your field. Interact with your subscribers and make them feel comfortable.
3. Make it easy to subscribe!
Put a subscription box on your site. Whether it's a link that takes a subscriber to an email page or a subscription box, you must have that option. You may also add a subcription script to your page for opt-in subscribers. Check out this link to add this terrific script to your site: http://www.subscriptionrocket.com/cgi-bin/r.cgi?r=2518
4. Offer Freebies to your subscribers!
Adding a freebie is always nice. Your subscribers will love that!
5. Disclaimer!
Adding a disclaimer to your ezine is very important. You want your subscribers to know that although you are sponsoring other websites, you are not responsible for their contents and services. Give your subscribers that option.
Next week, I will include more ezine tips. For now, apply these tips and you will be well on your way to creating a successful ezine.
