1. Swap ads.
Start your ad off with a winning headline that will catch
your reader's attention.
Then follow up your headline with ad copy that interests and
leads your reader to want to join you.
Stress the benefits your reader will get from her
subscription to your ezine.
Lastly, end your ad with a call to action that directs your
reader to join your ezine. For example, by sending an email
to your autoresponder or visiting your subscription page.
2. Swap a recommendation within your ezine.
Do you know an ezine that would benefit your subscribers?
Let your readers know about within your ezine (i.e., in your
publisher's note) in exchange for that publisher's plug of
your ezine.
By doing this swap, you'll be able to capitalize on the
other ezine publisher's reputation with her readers, and
successfully gain more new subs because of her "thumbs up".
3. Swap on your thank you page.
Make good use of your thank you page by using it to swap an
ad or recommendation for your ezine.
You could also use your thank you page to promote a special
sale on advertising in your ezine or on your product.
4. Swap a recommendation in your welcome message.
Like with your thank you page recommendation swaps, make
sure the other ezine doesn’t compete directly with you, and
that you know it delivers quality information to it's
readers.
5. Swap testimonials/endorsements.
Testimonials help reinforce the message that your ezine
provides valuable content.
They also help to increase your ezine's credibility as your
visitors see how your ezine has benefited others.
6. Swap articles.
You could swap articles to be published in each others'
ezines or you could swap articles to be posted on each
others' sites or in each others' ebooks.
7. Run a recommended ezine's section in each issue.
Another way that you could get ongoing promotion of your
ezine is to run a recommended ezines section in each issue.
Simply, joint venture with some choice, targeted ezines,
then place their ads in this section in exchange for them
doing the same for you and each other.
Limit the number of ezines you do this swap with so that
you'll be able to minimize the competition between ads.
