You've made your website, added a great title and keywords in the meta tags. That's it, right?
Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their searches and then incorporating them into your website.
Here's a handy tool that will be your guide to finding those words: http://inventory.overture.com/d/searchinventory/suggestion/
Let's step through an example for a candle business:
Type candle in the search box and the results return christmas candle, yankee candle, making candle, candle holder, and candle supply in addition to just the word candle.
How can a candle company business benefit from this knowledge? By working as many of these results into the site content as can be done reasonably.
For example, this business could post an article on their site and include links to their products. The content of the article could describe how candles are effective in *making* the *Christmas* season bright. Then launch into a *supply* list for items they will need for using candles to decorate the home for the holidays, and they type of *holder* to use for each candle.
See how easy that was to work these words into the website? This internet marketing solution is effective and simple. Try to make it a fun game to see how many words you can work into your text.
