When I first wrote this article, I found myself remembering the hours and hours wasted online searching for useful information about this topic.
I wanted to share it with you and you have permission to reproduce it on your site or in your
newsletter. Please include the resource box. Enjoy.
If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they
will make a purchase. How do you accomplish this with autoresponders?
It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.
You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.
Now, pay attention closely. What you're about to read will help you save hours of frustrating, wasted hunting, and let you hone in on some of the best material on this subject!
Build up from there, moving into how your product or service can solve a problem, and then with the
next message, ease into the benefits of your product – giving the reader more actual information with
each and every message. Your final message should be the sale pitch – not your first one! With each
message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.
This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers.
Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own
autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of
someone else’s sales message!
Remember not to start with a hard sell. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are
doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!
I hope you've found this information helpful and gained something of value from the article.
In case there is any specific portion that is not clear enough, or that you'd like to know more about, please write to let me know and I'll try and update the article or write another one getting into greater detail.
